Rowheels-Product Photography

Rowheels is on a roll, and we had the opportunity to capture multiple aspects of the revolutionary new wheelchair it's producing at its Middleton, Wisconsin headquarters.

Rowheels has been getting a lot of attention lately for its patented-wheel design developed by a NASA engineer.

For more than 40 years, manual wheelchair users have pushed the wheel forward to move. According to Rowheels CEO, Gaurav Mishra, “70 percent of manual wheelchair users get injured, primarily in the rotator cuff or hand… and spokes on conventional wheelchairs often catch fingers.

Rowheels patented wheel uses reverse gears to allow users to move forward by pulling back on the wheel.

Rowheels in action

This produces less strain on the shoulders, arms and upper-body muscles. The new Rowheels Revolution 1.0 wheelchair features a set of injection-molded plastic wheels, with no rubber tire or metal spokes to catch fingers.

Mishra sites research projecting that due to the aging population, 2 million people will become wheelchair users each year and, by 2022, it will be a $5.4 billion market worldwide.

We look forward to watching Rowheels grow and continue to shake up the industry!

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